outfitting of the ZANOTTA stand, salone del mobile MI

Considering the available surface of the stand as a urban lot and sacrificing a part of it, Castiglioni plays over the elementary principle of the shortest line between two different points when designing the Zanotta stand, in a humorous rereading of the old “trail that cuts through the garden” question. This was intended to make up for the drawback of a site that was not central, situated near one of the entrances to the pavilion 7. He realizes a diagonal “road” that is marked and illuminated by a series of hollow white pillars that rhythmically divided up the display area, intercepting the visitors at the entrance and naturally inviting them to reach the center of the pavilion by crossing the stand. Highlighting the public route character, the road maintains the original pavement; the two lateral areas are instead raised on platforms with lighter-colored floor squares marking flat-topped pedestals on which the objects were displayed. The low walls that limit the perimeter became large light diffusers on the intern part, renouncing the need to cover the space with drapery.