outfitting of the BTICINO stand, Intel ’91 Milano Fair
(with G.Cavaglià graphics by H.Waibl)

A pavilion of the Ansaldo space, specially restructured and equipped, hosted the Technology & Systems for Architecture exhibition, which documented research in building trade components. Among over sixty participating firms, BTicino exhibited a long wall (12m x 3m) made up of a 208 mosaic tiles, each bearing the photographic image of a product. Backlit and reflected endlessly in a vista of mirrors, the display once more showed how effective an installation could be as a means of promotion in Castiglioni’s skillful hands.