Outfitting of the BTICINO stand, Intel ’99 MI Fair
(con G.Cavaglià, grafica I.Lupi)

On the external façade, 5 big rotating pinwheels announce the party: as in the previous edition, the outfitting entirely occupies the pavilion space, containing offices and meeting zones on the sides. The various sectors of the BTicino production are disposed around a central “focus” that highlights the interventions in the field of cultural heritage, one of the recent research and promotion initiatives of the business. Inclined surfaces for the products and illuminated surfaces fro the graphics qualify the new display system, inaugurated for this occasion, while multimedia information accompany the entire course.